A Year of Innovation, Expansion & Market Shifts
2025 was a transformational year for SheBuilds — marked by innovation, expansion, and a strategic pivot into new digital markets. As renovation costs continue to rise nationwide due to tariffs, material shortages, and labor constraints, SheBuilds focused on empowering homeowners through smarter budgeting tools, and DIY-friendly coaching programs.
Rather than retreat in the face of industry challenges — we innovated.
Rather than wait for change — we built it. That’s who we are: She’s that build!
Showroom Expansion — Making Space for What’s Ahead
This year, we expanded our Wilsonville showroom, relocating the office to the back of the space. This strategic remodel nearly doubled our display floor, allowing us to introduce more tile and countertop samples as well as more space to serve clients.
Innovation in Digital Tools & DIY Renovation Support
In response to rising renovation costs and homeowner demand for greater control, SheBuilds developed the tools that empower:
📊 SheBuilds Project Management Spreadsheet
A comprehensive tool to help homeowners manage their own remodels confidently — including:
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Master Project Budget & Cost Tracking
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Timeline & Gantt Chart Scheduling
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Selections Tracker (Finishes, Fixtures, Cabinetry, Tile, etc.)
Get yours here:
📘 Kitchen Coach & Bathroom Coach Guides (Launching Soon). Beginner-friendly, budget-wise, homeowner-focused guides covering:
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Planning & Scope
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Permits and Inspections
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Contractor Vetting
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Red Flags, Sequencing, Troubleshooting & Cost-Saving Strategies
Join the Kitchen Coach DIY Guide Waitlist here!
Join the Bathroom Coach DIY Guide Waitlist here!
Media Features & Brand Recognition
SheBuilds and Laurel were featured beyond the showroom:
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Women in Business Magazine – Sherwood & Wilsonville Editions
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Hat of the Week Industry Spotlight
Speaking Engagements:
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JobTread Connect Conference
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Renovators on the Rise Conference
Guest appearances:
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ProInsight Podcast
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JobTread Webinar
YouTube
SheBuilds launched a YouTube Channel! We are actively sharing ‘must have’ kitchen features, project updates and helpful tips for DIYers.
We just passed 50,000 views! Watch here!
Home Shows & Customer Engagement
We expanded our reach at key regional events:
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Portland Home & Garden Show – Portland Expo Center
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Laurel was interviewed LIVE for KATU News at the SheBuilds booth!
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Home Improvement Show – Westside Commons and Wingspan Event Center
Community Impact & Local Visibility
We proudly invested in local schools, arts, and culture:
🎭 Sponsored Canby High School Thespians for their production of Pride and Prejudice
🎶 Supported Sunset High Marching Band Classic
📽 Launched a Cinema Advertising Campaign at Canby Cinema
📬 Distributed Door Hangers across key service areas and neighborhoods
Educational Leadership & Industry Influence
Founder Laurel deepened her role as an educator and thought leader in construction:
🎓 Taught two courses at Portland Community College:
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Business Principles for Construction
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Cabinet Installation
📚 She also stepped in as a substitute instructor for the Residential Materials & Methods, demonstrating the growing demand for real-world expertise in construction education.
What’s Coming in 2026
Get ready. A new division is coming.
✨ Introducing: Dovetail eDesign & Cabinets
Launching in 2026 — a NEW arm of SheBuilds specializing in:
🔹 Online cabinetry design
🔹 Virtual layout consulting
🔹 Full-service cabinet packages (design, ordering, specs, vendor coordination)
🔹 eDesign for DIY Remodelers & Remote Clients
This expansion marks a strategic pivot:
From one local showroom — to virtual design and cabinets across the USA!
Confirmed Events & Market Expansion
📘 Release of Kitchen & Bathroom Coach Guides-December 2025
📈 Launch of SheBuilds Insider Newsletter-December 2025
📍 February 2026 – Home Show at Westside Commons & Wingspan Event Center
🌐 LIVE NOW: Digital growth through Courses.SheBuildsKitchens.com
🚀 Launch of Dovetail eDesign & Cabinets-Coming January 2026
Closing Reflection
2025 will be remembered as the year SheBuilds expanded not only our showroom — but our reach, our voice, our impact, and our mission.
It was a year of:
✔ Innovation
✔ Expansion
✔ Education
✔ Community
✔ Purposeful pivoting toward the future of remodeling
In 2026, we won’t just build spaces — We’ll help homeowners build smarter, plan better, and lead their own projects with confidence. We’re designing smarter renovations, confident decision-makers, and a new way homeowners manage remodeling.
Ready to renovate? Call us today: 971-350-6990! Or reach out via email: LetsTalk@SheBuildsKitchens.com
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